1. Be Knowledgeable About Your Audience
It is imperative for a web host to know as much about their audience as possible. With Facebook and Google Analytics, one can find a tremendous amount of information on their audience, such as location, demographics, and post interest. This vital information can be used to target the right products and services to your audience.
2. Planned Out Content that Resonates with Audience
The shared links and posts must be targeted to not only your audience but also prospective clients. One way to achieve this task is to plan ahead of time the content being posted. With the newly added Facebook scheduler, businesses can plan and post content well in advance of the target date.
3. Taking Proper Advantage of Available Tools
Access Apps and Plugins to maximize your online presence. There are many tools available to not only reach a greater audience but also to effectively garner user attention. Some of these tools include, Facebook-Twitter-Instagram integration, using Bloglines and Blogpulse to analyze trending topics and results and Howsociable?, which provides a routine avenue for measuring the pulse of your brand through social media.
4. Integrating Social Media with Other Platforms
Linking your Facebook brand page to Twitter and Instagram is a must if you desire a successfully driven social media. It’s a great way for fans to know what is going on with your brand by fully allowing access to each platform through integration.
5. Communication, Communication, Communication
Communication is such an essential tip that we have to say it 3 times in order to stress its importance. Your brand needs to be communicated fully and clearly to your client base and followers. It is always good to keep your mission in mind when reaching out to your client-base.
6. Acknowledge and Collaborate with Followers/Clients
Recognizing your followers and clients is just half of your social media drive. The other half consists of reaching out to fans and other similar brands in order to collaborate and drive each other’s social media presence to a higher degree.
7. Respond to Customer Issues and Feedback
Thanks to Facebook and Twitter, clients can now express their compliments and grievances on your page for all others to see. If you ignore complaints, others may view that as a negative feedback. It is always a good practice and proper social media etiquette to respond to your fans and followers.
8. Add Commentary to Posts and Updates
When posting new content or links, make sure that you add a sentence or two on why your followers should pay attention to this post. Just posting links and photos will not always guarantee client participation and sharing. You must write a good hook to reel their interest.
9. Engage Your Clients Frequently and Consistently
Don’t get into the habit of just posting links and articles. It is great to also post statuses and engage clients to see what kind of products and services meet their needs the best. Social media gives us a wide array of audiences and opinions, in order to fully use this to your brand’s advantage, you must engage your followers with many avenues and styles.
10. Thank Your Clients and Followers
Be humble and thankful for your client-base and audience. They took the time to seek your brand and services, so make sure to pay them back by thanking and acknowledging them with every chance you get. It is a good habit to offer promotions to clients as well. It is a great way to keep your current client-base but also to garner new followers.