Blogs are an exciting way for individuals or enterprises to connect with Internet audiences and communicate in a timely, targeted, and most of all human way. While blogging software makes it easy to create and maintain a blog, it takes more than software to create a successful blog. Here are seven tips to help you create a successful blog.
1. Write with a purpose. Just as every successful meeting has a agenda, you should have a clear objective in creating a blog. Today organizations and people feel pressure to participate in social media through blogs and other mechanisms. But, when they engage the web without a clear perspective and without concrete objectives, they create blogs the flounder, flail, waste people’s time, and ultimately fail. Successful blogs support and promote the agenda of the blogger. Write blog posts that support your goal. Don’t waste time or offend visitors by ruminating or pontificating about subjects that are not germane to your blog’s purpose.
2. Build your brand. Over time, a successful blog will gain a following. If posts are consistent and the agenda of the blog is clear, visitors will know what to expect and the blog will develop a reputation and following in the marketplace. To enhance and build your brand, don’t publish posts that undermine the purpose of your blog. If you blog about dogs, don’t post about car repair.
3. Meet audience needs. Ultimately, a blog is for the web audience of browsers, searchers, and readers. To succeed, it has to provide value. Posts should be entertaining, impart useful information, and be supported with appropriate photography. A successful blog gives information of value to visitors.
4. Create Searchable Content. The greatest blog in the world is useless if no one can find it. One thing that can help is to use searchable phrases in your content and tag your posts with terms the searching audience is likely to use.
5. Check content, grammar, spelling, and appearance. In the wide open world of blogging, there is no editorial board and there is no editor except you the blogger. If you want your blog to be a success, you need to check the content of your posts for factual accuracy, grammatical correctness, and proper spelling. You also need to preview your posts to make sure they look right.
6. Comply with copyright laws and trade regulations. Don’t lift content from other sites and don’t copy photos or videos unless you have the legal right to do so.
7. Post regular updates. There is nothing more disappointing to repeat visitors than a stale blog. If you update your blog on a consistent schedule, people will come to expect new posts on a regular basis. Automated software allows you to schedule posts on regular intervals. You should build up a backlog of posts and use scheduled posting to keep your blog fresh and alive even when you are busy with other things.
In an era where millions of faceless organizations compete for attention, these simple steps can help your blog provide a personal touch and help build a more human relationship with customers.